The main goal of the project was to provide automated, algorithm-driven financial planning services with little to no-human supervision. The platform collects information from clients about their financial situation and future goals through an online survey, and then uses the data to offer advice and/or automatically invest client’s assets.
Robo-advisors are capable of handling sophisticated tasks e.g. investment selection and buying process optimisation. Efficiency is a significant advantage. Before implementing robo-advisory, if clients wanted to execute a trade, they would have to call or physically meet with a financial advisor, explain their needs, fill out the paperwork and wait. Now, all of that can be done with a few clicks in the comfort of one’s own home.